Summary: Hawaii-based travel trade publication eTurboNews (eTN) has
announced that because of an overwhelming response to its recently
conducted survey on Hawaii tourism, it has decided to establish an
organization called Hawaii Tourism Association.
Juergen Thomas Steinmetz, publisher and co-founder of eTN, says:
“The response to our has been phenomenal. We have found that there
are at least 15,000 active members of the travel trade interested in
issues pertaining to Hawaii as a tourism destination. Those who have
pledged their support for Hawaii Tourism Association are well known
Hotels, Airlines, crisis management experts, Association, larger and
smaller players, as well as some of the most distinguished public
relations agencies in the US and abroad.”
Hawaii-based travel trade publication eTurboNews (eTN) has
announced that because of an overwhelming response to its recently
conducted survey on Hawaii tourism, it has decided to establish an
organization called Hawaii Tourism Association.
Juergen Thomas Steinmetz, publisher and co-founder of eTN, says:
“The response to our has been phenomenal. We have found that there
are at least 15,000 active members of the travel trade interested in
issues pertaining to Hawaii as a tourism destination. Those who have
pledged their support for Hawaii Tourism Association are well known
Hotels, Airlines, crisis management experts, Association, larger and
smaller players, as well as some of the most distinguished public
relations agencies in the US and abroad.”
Quick to identify the immediate need to promote Hawaii because of
the ongoing tourism slump. Hawaii Tourism Association has found key
markets interested in doing business with Hawaii tourism. “The
Middle East is a fantastic new market, considering that Emirates
Airlines now offers non-stop flights to many US gateways, including Los
Angeles, San Francisco,” says Steinmetz. “Arabs have the money
and the time to travel and they usually travel in large groups. This
market is rife for Hawaii, but it has very specific needs. It is our aim
to build a task force to ready Hawaii for this market by identifying
such needs in terms of food requirements and basic cultural education.
It has been my experience that this market is very much interested in
person-to-person business dealings and is not necessarily receptive to
the idea of traditional Western ways of conducting business.”
Steinmetz adds, “Other destinations that we have identified
that are very much interested in Hawaii are the new European Union countries such as the Czech Republic, Hungary, Romania, Bulgaria.
Responses reached us from almost every European country. Potential
responses also came from Russia, India, South Africa, Singapore,
Philippines, Thailand, Malaysia, Brunei, Indonesia.”
According to Steinmetz, the eTN survey garnered huge response from
India’s travel trade. “Kuoni, one of the world’s largest
tour operators had tried for two years to put a specialty brochure and
program for Hawaii together. They had no help from Hawaii and gave up
the idea, and are ready to work with us to introduce this in the coming
days,” says Steinmetz.
eTN is undoubtedly one of most sought after trade publications in
the world at the moment. As such, every major tourism organizations
partners with eTN , including UNWTO, World Travel and Tourism Council,
European Tour Operators Association, Pacific Asia Travel Association, to
name a few. In addition, eTN is a designated media partner for some the
biggest travel exhibitions, including the World Travel Market in London,
the ITB in Berlin, FITUR in Madrid, the ASEAN Travel Forum and more than
40 additional events around the globe.
“The kind of network eTN has arduously established over the
years, are now being out to use for Hawaii tourism. We have strategic
alliance with not only destinations, but organizations and events that
Hawaii Tourism Association will be able to tap,” adds Steinmetz.
“We are not charging anyone to join our efforts. What we are trying
to achieve is to build a global team of Hawaii ambassadors that is
similar to what eTurboNews has put in place. The goal is to create a
dynamic forum whereby travel professionals from around the globe talk
about Hawaii.”
Steinmetz added, by designating interested professional the title
“Hawaii Ambassadors,” Hawaii’s visibility is increased.
“We already noticed some potential ideas how the industry sees to
make Hawaii a more attractive destination and add new spice and idea to
the Hawaii tourism experience,” says Steinmetz.
He added that Hawaii tourism can expect very specific measures to
be implemented in the coming months. For instance, Steinmetz said Hawaii
Tourism Association will offer the main film award stage at ITB Berlin,
which is the world’s largest travel exhibition to Hawaii to
showcase Hawaii as a destination free of charge. “We intend to give
Hawaii a chance to showcase its tourism products at every major tourism
exhibition that eTN participates in,” says Steinmetz. “We will
take a group to Duesseldorf, which is the most important aviation
gateway in Germany, as well as the Netherlands and Belgium to introduce
Hawaii to key trade in that region.”
With eTN’s partnerships with various events and organizations,
Hawaii Tourism Association will gain further exposure at more than 40
events around the globe, including six adventure expos in the United
States.
“With our network and our new online discussion forum, we will
be able to respond to questions, suggestions and criticism
instantaneously. Our goal is to constantly identify problems and share
this information instantly with tourism leaders in the state.
Hawaii Tourism Association has ambitious aims. Among them is
establish specific lobby groups which will cover airlines, tourism
policies, communication. Details on the specifics of this will be made
available in the coming weeks.
To learn more, stay informed or get involved with Hawaii Tourism
Association , visit http://ift.tt/1I1DLwK, call
+1-808-566-9900 or e-mail aloha@hawaiitourismassociation.com
2008 Al Bawaba (www.albawaba.com)
2008 Al Bawaba (Albawaba.com)
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